5 Unique Digital Marketing Case Studies That Every Marketing Enthusiast Should See

Nike's 'Breaking2' Campaign

- Nike's Breaking2 campaign aimed to break the 2-hour marathon record with the help of three elite athletes, and was designed to engage and inspire running enthusiasts around the world. The campaign was heavily promoted on social media and included a live-streamed event, as well as a variety of digital content that showcased the athletes' training and preparation. The campaign generated significant buzz and engagement and demonstrated the power of social media and digital content to drive brand awareness and engagement.

Coca-Cola's 'Share a Coke Campaign

- Coca-Cola's 'Share a Coke campaign encouraged consumers to purchase personalized bottles of Coke with their names or the names of their friends and family members. The campaign was heavily promoted on social media and generated a significant amount of user-generated content as consumers shared photos of themselves with their personalized bottles. The campaign was a huge success, driving increased sales and engagement for Coca-Cola.

Old Spice's 'The Man Your Man Could Smell Like' Campaign

- Old Spice's 'The Man Your Man Could Smell Like' campaign was a viral sensation that featured actor Isaiah Mustafa promoting Old Spice products in a humorous and irreverent way. The campaign was heavily promoted on social media and generated a significant amount of user-generated content, including parodies and memes. The campaign was a huge success, driving increased sales and engagement for Old Spice.

Airbnb's 'Live There' Campaign

- Airbnb's 'Live There' campaign aimed to position the brand as a way for travelers to experience the local culture and way of life in the places they visited. The campaign was heavily promoted on social media and included a variety of digital content, including videos and blog posts, that showcased the unique experiences that Airbnb hosts could provide. The campaign was a huge success, driving increased bookings and engagement for Airbnb.

Dollar Shave Club's 'Our Blades Are Fing Great' Campaign

- Dollar Shave Club's 'Our Blades Are Fing Great' campaign was a viral sensation that used humor and irreverence to promote the brand's subscription-based shaving products. The campaign was heavily promoted on social media and generated a significant amount of user-generated content, including parodies and memes. The campaign was a huge success, driving increased sales and engagement for Dollar Shave Club.